2026 03 17, Joybuy, the new e-commerce platform of the Chinese giant JD.com, officially launched in Belgium and in Europe in March 2026.

2026 03 17, Joybuy, the new e-commerce platform of the Chinese giant JD.com, officially launched in Belgium and in Europe in March 2026.
https://www.joybuy.nl/
https://www.joybuy.fr/
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– Positioned as a direct competitor to Amazon, this site stands out for its low prices, a wide range of products (electronics, home goods), and fast logistics through European warehouses.
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– Key points about Joybuy in Belgium:
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– Origin: Owned by JD.com (Jingdong), one of the leaders in e-commerce in China, which gives it stronger logistical credibility than other platforms.
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– Strategy: Unlike traditional marketplace models, Joybuy focuses on direct sales with fast delivery from warehouses in Europe.
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– Objective: To compete with Amazon and established players by offering an alternative that is « more organized » than Temu or Shein.
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– Context: The site targets six European countries, including Belgium, France, Germany, and Luxembourg, with ambitions for record-fast delivery.
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